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What are the actual changes in due of rebranding of Google Cloud Machine Learning as Vertex AI?

by Hasan Toha / Thursday, 27 March 2025 / Published in Artificial Intelligence, EITC/AI/GCML Google Cloud Machine Learning, First steps in Machine Learning, Serverless predictions at scale

Google Cloud's transition from Cloud Machine Learning Engine to Vertex AI represents a significant evolution in the platform's capabilities and user experience, aimed at simplifying the machine learning (ML) lifecycle and enhancing integration with other Google Cloud services. Vertex AI is designed to provide a more unified, end-to-end machine learning platform that encompasses the entire ML workflow, from data preparation to model deployment and monitoring.

The rebranding to Vertex AI is more than just a change in name; it reflects a comprehensive overhaul and expansion of features. Vertex AI integrates Google Cloud’s existing machine learning offerings into a single platform, providing a streamlined workflow for building, deploying, and scaling machine learning models. This integration is important for organizations looking to leverage ML without the complexity of managing disparate tools and services.

Key Differences and Features

1. Unified Platform: Vertex AI consolidates various ML tools and services into a single platform. Previously, users had to navigate multiple products such as AI Platform, AutoML, and others separately. Vertex AI combines these into a cohesive suite, enabling users to access all necessary tools from a single interface.

2. AutoML and Custom Models: Vertex AI supports both AutoML and custom model training. AutoML allows users to train models with minimal coding, leveraging Google's state-of-the-art neural architecture search technology. For more advanced users, Vertex AI provides the flexibility to train custom models using popular frameworks like TensorFlow, PyTorch, and scikit-learn.

3. Managed Datasets: Vertex AI introduces a managed dataset service that simplifies the process of preparing and managing datasets. Users can import data from various sources, perform exploratory data analysis, and prepare data for training, all within the Vertex AI environment.

4. Feature Store: One of the standout features of Vertex AI is the integrated feature store, which facilitates feature management across the ML lifecycle. The feature store allows users to create, store, and reuse features, ensuring consistency and reducing redundancy in feature engineering.

5. Model Monitoring and Management: Vertex AI provides advanced tools for model monitoring and management. Users can set up alerts for model drift, performance degradation, and other issues, ensuring models remain accurate and reliable over time. The platform also supports A/B testing and continuous evaluation, allowing for iterative model improvements.

6. Serverless Predictions: Vertex AI offers serverless predictions, enabling users to deploy models without managing the underlying infrastructure. This serverless approach allows for automatic scaling based on demand, reducing operational overhead and costs.

7. MLOps Integration: The platform emphasizes MLOps practices, providing tools for version control, CI/CD pipelines, and collaboration. This integration helps teams manage the ML lifecycle more effectively, from development to deployment and monitoring.

8. Vertex Pipelines: Vertex AI includes Vertex Pipelines, a feature that allows users to create and orchestrate complex ML workflows. These pipelines support Kubeflow Pipelines and allow for easy integration with other Google Cloud services, facilitating seamless data flow and processing.

9. Explainable AI: Understanding model predictions is important for trust and accountability, especially in regulated industries. Vertex AI includes tools for explainable AI, offering insights into model predictions and helping users understand the factors influencing outcomes.

10. Integration with Google Cloud Services: Vertex AI is designed to integrate seamlessly with other Google Cloud services such as BigQuery, Dataproc, and Dataflow. This integration enables users to leverage Google's robust data processing and analytics capabilities alongside their ML workflows.

Examples of Use Cases

– Retail Analytics: A retail company can use Vertex AI to build and deploy predictive models for inventory management, demand forecasting, and personalized marketing. The feature store can be used to manage customer data, transaction histories, and product features, ensuring consistent and accurate feature usage across models.

– Healthcare Diagnostics: In healthcare, Vertex AI can be utilized to develop diagnostic models that analyze medical images or patient data. The explainable AI tools can help clinicians understand model predictions, aiding in decision-making and improving patient outcomes.

– Financial Services: Financial institutions can leverage Vertex AI for fraud detection, risk assessment, and customer segmentation. The platform's integration with BigQuery allows for efficient data processing and analysis, while the MLOps features ensure models are continuously monitored and updated.

Vertex AI represents a significant advancement in Google Cloud's machine learning offerings, providing a comprehensive, integrated platform that simplifies the ML lifecycle. By consolidating tools and services, offering robust features for model training, deployment, and monitoring, and integrating seamlessly with other Google Cloud services, Vertex AI empowers organizations to build and scale machine learning solutions more efficiently and effectively.

Other recent questions and answers regarding EITC/AI/GCML Google Cloud Machine Learning:

  • How Keras models replace TensorFlow estimators?
  • How to configure specific Python environment with Jupyter notebook?
  • How to use TensorFlow Serving?
  • What is Classifier.export_saved_model and how to use it?
  • Why is regression frequently used as a predictor?
  • Are Lagrange multipliers and quadratic programming techniques relevant for machine learning?
  • Can more than one model be applied during the machine learning process?
  • Can Machine Learning adapt which algorithm to use depending on a scenario?
  • What is the simplest route to most basic didactic AI model training and deployment on Google AI Platform using a free tier/trial using a GUI console in a step-by-step manner for an absolute begginer with no programming background?
  • How to practically train and deploy simple AI model in Google Cloud AI Platform via the GUI interface of GCP console in a step-by-step tutorial?

View more questions and answers in EITC/AI/GCML Google Cloud Machine Learning

More questions and answers:

  • Field: Artificial Intelligence
  • Programme: EITC/AI/GCML Google Cloud Machine Learning (go to the certification programme)
  • Lesson: First steps in Machine Learning (go to related lesson)
  • Topic: Serverless predictions at scale (go to related topic)
Tagged under: Artificial Intelligence, AutoML, Google Cloud, Machine Learning, MLOps, Vertex AI
Home » Artificial Intelligence / EITC/AI/GCML Google Cloud Machine Learning / First steps in Machine Learning / Serverless predictions at scale » What are the actual changes in due of rebranding of Google Cloud Machine Learning as Vertex AI?

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