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EITC/WD/GWD Google Web Designer

by EITCA Academy / Saturday, 30 January 2021 / Published in

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EITC/WD/GWD Google Web Designer is the European IT Certification programme in web design focused on dynamic ads and rich media marketing based on a visual software Web Designer by Google.

The curriculum of the EITC/WD/GWD Google Web Designer focuses on creating dynamic web content (especially marketing ads) organized within the following structure, encompassing comprehensive and structured EITCI certification curriculum self-learning materials supported by referenced open-access video didactic content by Google as a basis for preparation towards earning this EITC Certification by passing a corresponding examination.

Google Web Designer is a free software platform from Google enabling creating interactive HTML5 ads and other HTML5 content. It offers a GUI with common design tools, such as a Text tool that integrates with Google Web Fonts, a Shapes tool, a Pen tool, and 3D tools. The advertising feature set includes components to add Google Maps, YouTube videos and more, as well as automatically including the tracking code events for the ad systems. Google Web Designer’s Code view lets the user create CSS, JavaScript, and XML files, and uses syntax highlighting and code autocompletion that makes the code easier to write with fewer errors. Google Web Designer is a free software.

Google Web Designer is a program for Windows, Mac and Linux from Google for creating interactive HTML5 ads and other HTML5 content. It offers a GUI with common design tools, such as a Text tool that integrates with Google Web Fonts, a Shapes tool, a Pen tool, and 3D tools. The advertising feature set includes components to add Google Maps, YouTube videos and more, as well as automatically including the tracking code events for DoubleClick and AdMob.

Google Web Designer’s Code view lets the user create CSS, JavaScript, and XML files, and uses syntax highlighting and code autocompletion that makes the code easier to write with fewer errors. Google Web Designer is free to download and use.

With Google Web Designer you can create engaging, interactive HTML5-based designs and motion graphics that can run on any device.

The framework features:

  • Events – set up events to make your creative react to the user’s actions, even physical gestures like touch, rotation, or shaking on mobile devices. Use preset events, or build your own from scratch with JavaScript.
  • Components – drag and drop components into your project to instantly add functionality such as image galleries, video players, maps, and more. Plus, each component automatically reports metrics no coding required.
  • Pages – create multiple pages to include multiple scenes within a project. Let your audience switch to a different experience while still viewing the same creative.
  • Dynamic Workflow – tailor your ad to your audience with the dynamic ad workflow. Connect elements to data signals and preview how your creative looks with sample feed data.
  • Animation Modes – animate by stringing together simple scenes in Quick mode or by using layers on a timeline in Advanced mode. Motion paths and custom easing give you full control of your animation.
  • 3D – create and manipulate 3D content using the power of CSS3. Rotate objects and 2D designs along any axis, visualizing 3D transformations and translations as you author.
  • Google Integrations – take advantage of other Google products throughout your ad creation process. Browse Google Fonts and pull assets from the Studio Asset Library. Once you finalize your creative, publish it directly to Studio or share the files on Google Drive.
  • Content Creation Tools – create your own designs using the Shape or Pen tools, then easily add text and import assets. Add some polish by fine-tuning element properties.

What you can do with Google Web Designer:

  • Design online ads – Google Web Designer is an advanced web application that lets you design and build HTML5 advertisements and other web content using an integrated visual and code interface. Using Google Web Designer’s Design view, you can create content using drawing tools, text, and 3D objects, and you can animate objects and events on a timeline.
  • Develop code – Google Web Designer’s Code view lets you create CSS, JavaScript, and XML files, and uses syntax highlighting and code autocompletion that makes your code easier to write with fewer errors.
  • Advanced workflows – Once you’re done creating your content, Web Designer provides the tools you need to make your layout responsive across different screen sizes, or add dynamic bindings so you can personalize your ads for your audience.
  • Add media and interactivity – Google Web Designer also provides a set of components that let you add image galleries, videos, maps, and other functionality to your websites and advertisements.
  • All for free – Google Web Designer is free to download, and free to use.

Google Web Designer supports a wide range of display and video ad formats across its advertising platforms. Find the tools you need whether you’re a designer or a developer: a full design suite and the ability to edit HTML, CSS, and JavaScript directly. Switch between Design view and Code view to see how your changes render.

To acquaint yourself in-detail with the certification curriculum you can expand and analyze the table below.

The EITC/WD/GWD Google Web Designer Certification Curriculum references open-access didactic materials in a video form. Learning process is divided into a step-by-step structure (programmes -> lessons -> topics) covering relevant curriculum parts. Participants can access answers and ask more relevant questions in the Questions and answers section of the e-learning interface under currently progressed EITC programme curriculum topic. Direct and unlimited consultancy with domain experts is also accessible via the platform integrated online messaging system, as well as through the contact form.
For details on the Certification procedure check How it Works.

Download the complete offline self-learning preparatory materials for the EITC/WD/GWD Google Web Designer programme in a PDF file

PDF Icon EITC/WD/GWD preparatory materials – standard version

PDF Icon EITC/WD/GWD preparatory materials – extended version with review questions

Certification Programme Curriculum

Introduction 3 Topics
You don't currently have access to this content
Lesson Content
0% Complete 0/3 Steps
Introduction to Google Web Designer
Getting started with GWD – creating a simple banner ad
UI overview
Advancing in GWD 28 Topics
You don't currently have access to this content
Lesson Content
0% Complete 0/28 Steps
Components overview
Library overview
GWD Asset Library integration
Image Effect component
Transition Gallery
Particle effects
Masking
Code view
Timeline keyframe scaling
Get shareable link and send preview to device
Events overview
Groups overview
Groups with Events overview
Image processing overview
Selection tool
Spritesheet component overview
Outliner overview
Workspace panel sets
Interactive video: how to create cue points and hotspots
Ad Validator
Building expanding creatives
Expanding ads enhancements
CSS panel overview
Template improvements
Publish to Drive
Publish to Studio
Streetview component
Tag tool
Responsive design 7 Topics
You don't currently have access to this content
Lesson Content
0% Complete 0/7 Steps
Percent authoring overview
Text fitting
Advanced preview configuration
Focal point for responsive images
Responsive overview
Responsive campaign tutorial
Responsive ad workflow
Timeline 9 Topics
You don't currently have access to this content
Lesson Content
0% Complete 0/9 Steps
Timeline quick mode
Timeline advanced mode
Timeline keyframe scaling
Timeline easing and preview range
Timeline enhancements
Zoom for advanced timeline
Multiple keyframe & thumbnail selection
Hiding and locking timeline layers
Easing functions (step start/end)
Animation & Motion Paths 4 Topics
You don't currently have access to this content
Lesson Content
0% Complete 0/4 Steps
Motion Paths overview
Motion Path editing
Animation updates
Editing keyframe rules in CSS panel
Drawing Tools 6 Topics
You don't currently have access to this content
Lesson Content
0% Complete 0/6 Steps
Shapes overview
Gradient tool
Text
2D & 3D drawing
Element tool
Pen tool
Dynamic Ads 9 Topics
You don't currently have access to this content
Lesson Content
0% Complete 0/9 Steps
Dynamic in Studio
Dynamic exits in Studio
Dynamic profiles in Studio
Publish to Display & Video 360
Dynamic templates for Display & Video 360
Ruler guides overview
Authoring dynamic sample data
Paralax component
Introduction to dynamic remarketing in Google Ads
EITC/WD/GWD Google Web Designer
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Certification Center

Programme Home
Introduction
Introduction to Google Web Designer
Getting started with GWD – creating a simple banner ad
UI overview
Advancing in GWD
Components overview
Library overview
GWD Asset Library integration
Image Effect component
Transition Gallery
Particle effects
Masking
Code view
Timeline keyframe scaling
Get shareable link and send preview to device
Events overview
Groups overview
Groups with Events overview
Image processing overview
Selection tool
Spritesheet component overview
Outliner overview
Workspace panel sets
Interactive video: how to create cue points and hotspots
Ad Validator
Building expanding creatives
Expanding ads enhancements
CSS panel overview
Template improvements
Publish to Drive
Publish to Studio
Streetview component
Tag tool
Responsive design
Percent authoring overview
Text fitting
Advanced preview configuration
Focal point for responsive images
Responsive overview
Responsive campaign tutorial
Responsive ad workflow
Timeline
Timeline quick mode
Timeline advanced mode
Timeline keyframe scaling
Timeline easing and preview range
Timeline enhancements
Zoom for advanced timeline
Multiple keyframe & thumbnail selection
Hiding and locking timeline layers
Easing functions (step start/end)
Animation & Motion Paths
Motion Paths overview
Motion Path editing
Animation updates
Editing keyframe rules in CSS panel
Drawing Tools
Shapes overview
Gradient tool
Text
2D & 3D drawing
Element tool
Pen tool
Dynamic Ads
Dynamic in Studio
Dynamic exits in Studio
Dynamic profiles in Studio
Publish to Display & Video 360
Dynamic templates for Display & Video 360
Ruler guides overview
Authoring dynamic sample data
Paralax component
Introduction to dynamic remarketing in Google Ads
EITC/WD/GWD Google Web Designer

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