EITC/WD/GWD Google Web Designer is the European IT Certification programme in web design focused on dynamic ads and rich media marketing based on a visual software Web Designer by Google.
The curriculum of the EITC/WD/GWD Google Web Designer focuses on creating dynamic web content (especially marketing ads) organized within the following structure, encompassing comprehensive video didactic content by Google as a reference for this EITC Certification.
Google Web Designer is a program for Windows, Mac and Linux from Google for creating interactive HTML5 ads and other HTML5 content. It offers a GUI with common design tools, such as a Text tool that integrates with Google Web Fonts, a Shapes tool, a Pen tool, and 3D tools. The advertising feature set includes components to add Google Maps, YouTube videos and more, as well as automatically including the tracking code events for DoubleClick and AdMob.
With Google Web Designer you can create engaging, interactive HTML5-based designs and motion graphics that can run on any device.
The framework features:
Components – drag and drop components into your project to instantly add functionality such as image galleries, video players, maps, and more. Plus, each component automatically reports metrics no coding required.
Pages – create multiple pages to include multiple scenes within a project. Let your audience switch to a different experience while still viewing the same creative.
Dynamic Workflow – tailor your ad to your audience with the dynamic ad workflow. Connect elements to data signals and preview how your creative looks with sample feed data.
Animation Modes – animate by stringing together simple scenes in Quick mode or by using layers on a timeline in Advanced mode. Motion paths and custom easing give you full control of your animation.
3D – create and manipulate 3D content using the power of CSS3. Rotate objects and 2D designs along any axis, visualizing 3D transformations and translations as you author.
Google Integrations – take advantage of other Google products throughout your ad creation process. Browse Google Fonts and pull assets from the Studio Asset Library. Once you finalize your creative, publish it directly to Studio or share the files on Google Drive.
Content Creation Tools – create your own designs using the Shape or Pen tools, then easily add text and import assets. Add some polish by fine-tuning element properties.
What you can do with Google Web Designer:
Design online ads – Google Web Designer is an advanced web application that lets you design and build HTML5 advertisements and other web content using an integrated visual and code interface. Using Google Web Designer’s Design view, you can create content using drawing tools, text, and 3D objects, and you can animate objects and events on a timeline.
Advanced workflows – Once you’re done creating your content, Web Designer provides the tools you need to make your layout responsive across different screen sizes, or add dynamic bindings so you can personalize your ads for your audience.
Add media and interactivity – Google Web Designer also provides a set of components that let you add image galleries, videos, maps, and other functionality to your websites and advertisements.
All for free – Google Web Designer is free to download, and free to use.
To acquaint yourself in-detail with the certification curriculum you can expand and analyze the table below.
The EITC/WD/GWD Google Web Designer Certification Curriculum references open-access didactic materials in a video form. Learning process is divided into a step-by-step structure (programmes -> lessons -> topics) covering relevant curriculum parts. Unlimited consultancy with domain experts are also provided.
For details on the Certification procedure check How it Works.